What I’ve learned from a year of pitching… So one question that comes to me is that if I’m going to have to do most of the promotion anyway, why would I give the publisher 85%? For what? The imprimatur of a “real” publisher? Let’s cut out the middlemen and the gatekeepers. And for me, the freedom to write what I want to, design the presentation, and launch it promptly is as important to my creative process as getting paid.