
of meat and videogames
Both vertical and horizontal integration being tedious, the new business model is getting out of the business of making things and into the business of control. So many people are already good at running little sweatshops and raising cattle, why bother? To capture the profit in the beef industry, you don’t need to actually raise animals. Indeed you don’t even need to sell them. The key is to seize control over killing and chopping up cows. Implement a bit of horizontal integration by purchasing the largest facilities and driving all the small ones out of business. For the latter, the key is to influence the law to increase the costs of regulatory compliance. If only your facilities meet requirements, you don’t actually have to triumph through the ordinary process of competition. Once you have a chokehold over a key part of the commodity chain, you can dictate financial terms to the parties on either side. Tell farmers what you’ll pay for cattle, and tell retailers the price of beef. You keep the fat. A similar model enabled fashion brands to avoid liability for working conditions. Thousands of tiny sweatshops could compete for contracts. None of the risk or moral responsibility came
